I've had to ship it
Engineering leadership at Coca-Cola and executive roles inside Siebel and Mercury. I know what a roadmap costs when someone actually has to build against it.
The short version
I've spent my career on both sides of the table
I started as an engineer, building and leading development teams at The Coca-Cola Company. That foundation still shapes how I work: I have a low tolerance for strategy that can't survive contact with the people who have to build it.
From there I moved into enterprise software — executive technology and innovation roles at Siebel Systems and Mercury — working at the intersection of business leadership and technology delivery across CRM, application performance, and large-scale adoption. Then into consulting, as Partner and Chief Innovation Officer for DESS at Tata Consultancy Services, leading customer-experience innovation, design, and emerging technology for enterprise clients, and later as Head of Design at Brillio Design Studio, where I positioned design as an instrument for shaping digital solutions rather than decorating them.
In 2019 I went and built the thing myself. Prioriti AI — the company I founded and lead — is an enterprise AI company focused on agentic decision intelligence and generative prioritization. The premise is simple and, I think, still under-appreciated: the constraint in most enterprises isn't AI capability. It's the small number of consequential decisions that never get made clearly enough, fast enough, or with enough evidence behind them.
Today I do both. I run Prioriti AI, and I work with executive teams as a fractional AI strategy advisor — shaping AI roadmaps, governance, and portfolio decisions without the overhead of a full-time hire. What I bring to that room is an unusual combination: AI vision, enterprise architecture, product and experience design, innovation leadership, and the ability to explain any of it to a board without a translator.
The leadership imperative isn't to start with technology. It's to start with the decisions that move the business — and then build the AI capability that makes those decisions faster, clearer, and defensible.
